<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[J.M. Borghino]]></title><description><![CDATA[Julien.]]></description><link>https://www.scotlandcommercialphotography.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 08 Jun 2026 02:42:44 GMT</lastBuildDate><atom:link href="https://www.scotlandcommercialphotography.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Mackenzie Leather Edinburgh - Editorial at Carberry Tower]]></title><description><![CDATA[One day - one location - a lot of products to be featured for a great return on investment. Before the photoshoot Your photographer shoudn't just turn up to shoot a campaign that will be featured on your website for years to come. I always go the extra mile to understand what is the purpose of the photoshoot, where the images will be used, the mood, the characters etc. For this specific campaign I saved time and hassle to my client by: Finding the right models Finding the perfect location...]]></description><link>https://www.scotlandcommercialphotography.co.uk/post/mackenzie-leather-edinburgh-editorial-at-carberry-tower</link><guid isPermaLink="false">69d3b00811b9dfb4baa4e06c</guid><pubDate>Thu, 09 Apr 2026 13:42:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/222ba4_3ad89cc23c464440a29fc7289a5232a4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julien Borghino</dc:creator></item><item><title><![CDATA[Brand Re-positioning - Elizabeth Martin]]></title><description><![CDATA[Elevating a brand through powerful imagery and marketing The challenge:  The brand felt like a craft business Little to no sale online Website not practical Goal:  Re-position as a quiet luxury, elegant and exclusive brand Increase sales on the website Rank higher on Google search Stage 1 - The Maeutïque meeting - Giving birth to a new brand Elizabeth and I met for a long and in depth one-to-one meeting to dive into what the brand was/should be. I was asking questions to help her put into...]]></description><link>https://www.scotlandcommercialphotography.co.uk/post/brand-re-positioning-elizabeth-martin</link><guid isPermaLink="false">69d4ca5f69339510ee22f022</guid><pubDate>Thu, 09 Apr 2026 12:49:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/222ba4_50ae7c5911944221ac15d58686b165a0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julien Borghino</dc:creator></item><item><title><![CDATA[Martyr's Bay - Going to the end of the world (or of Scotland) for my clients]]></title><description><![CDATA[Martyr's Bay, previously known as Sound of Iona , is a brand based on and pays homage to  the isle of Iona. They first got in touch in 2020 to send products to be photographed in the Scottish Borders. This didn't feel right, instead we (me and my wife, who is modelling for some brands) travelled to the island to photograph their products there, as Iona is the essence of the brand. We have now traveled 5 times to Iona to work with the brand have since fallen in love with this awe inspiring...]]></description><link>https://www.scotlandcommercialphotography.co.uk/post/martyr-s-bay-going-to-the-end-of-the-world-or-of-scotland-for-my-clients</link><guid isPermaLink="false">69d51156fc74251ed3c30f14</guid><pubDate>Thu, 09 Apr 2026 10:20:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/222ba4_c8a3d5576ba8400a9da15e30fa6bf292~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julien Borghino</dc:creator></item></channel></rss>