Mackenzie Leather Edinburgh - Editorial at Carberry Tower

One day - one location - a lot of products to be featured for a great return on investment.

Before the photoshoot

Your photographer shoudn't just turn up to shoot a campaign that will be featured on your website for years to come.

I always go the extra mile to understand what is the purpose of the photoshoot, where the images will be used, the mood, the characters etc.

For this specific campaign I saved time and hassle to my client by:

• Finding the right models

• Finding the perfect location

• Planning some outfits (in collaboration with Walker Slater)

  
  

During the photoshoot

I come alive when I'm on a commercial photoshoot.

I often put outfits together and take charge in planning every shot.

The planning doesn't take long though, I find myself inspired by the surroundings, the models and of course the products and shoot very efficiently.

I direct the models, keeping them at ease and I light every scene with either natural light or studio equipment.

After the photoshoot

I always hand select and edit the photos myself (most photographers use AI nowadays).

The editing is always matching the mood the campaign was set to achieve. Here, elegant, Scottish and textured, reflecting the DNA of these beautful handmade leather bags.

The result: a gallery of 400+ images featuring dozens of products.

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