top of page
All Posts


Mackenzie Leather Edinburgh - Editorial at Carberry Tower
One day - one location - a lot of products to be featured for a great return on investment. Before the photoshoot Your photographer shoudn't just turn up to shoot a campaign that will be featured on your website for years to come. I always go the extra mile to understand what is the purpose of the photoshoot, where the images will be used, the mood, the characters etc. For this specific campaign I saved time and hassle to my client by: Finding the right models Finding the per
Julien Borghino
Apr 91 min read


Brand Re-positioning - Elizabeth Martin
Elevating a brand through powerful imagery and marketing The challenge: The brand felt like a craft business Little to no sale online Website not practical Goal: Re-position as a quiet luxury, elegant and exclusive brand Increase sales on the website Rank higher on Google search Stage 1 - The Maeutïque meeting - Giving birth to a new brand Elizabeth and I met for a long and in depth one-to-one meeting to dive into what the brand was/should be. I was asking questions to help
Julien Borghino
Apr 94 min read


Martyr's Bay - Going to the end of the world (or of Scotland) for my clients
Martyr's Bay, previously known as Sound of Iona , is a brand based on and pays homage to the isle of Iona. They first got in touch in 2020 to send products to be photographed in the Scottish Borders. This didn't feel right, instead we (me and my wife, who is modelling for some brands) travelled to the island to photograph their products there, as Iona is the essence of the brand. We have now traveled 5 times to Iona to work with the brand have since fallen in love with this
Julien Borghino
Apr 91 min read
bottom of page